O-7, r. 5 - Code of ethics of optometrists

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51.11. No optometrist may, by any means whatsoever, falsely:
(1)  announce a price reduction;
(2)  indicate the regular price or another reference price for a good or service;
(3)  suggest that the price of a good or service constitutes a good bargain.
O.C. 1072-95, s. 2.